Samsung planning a ‘OVI’

mobile device makers are not happy with just one time interaction with the customer. They want more pocket share of customer post hardware purchase. So after ‘OVI’ from NOKIA, now Samsung has intentions to pursue internet based services model.

The new strategy would unite all of Samsung’s premium web-services under one roof and put more of that consumer-cash back into Samsung’s accounts. And, with handset manufacturers scrambling to keep the end-user “in-house” even after the customer has paid for the phone and is long-gone from the retail store, Samsung’s new web-services strategy makes sense.

Over the next couple years we’re going to see most big-name manufacturers start to offer Ovi-like web-services integrated into their revenue model

I am not too surprised by this announcement personally because I was expecting handset guys to come out with something like this or something else which would give then regular income from end customers. With the increased commoditization of handsets, dollars are drifting away from handset guys and I am sure they are a worried lot.